For digital marketers, content marketing is a very hot topic. In fact, most of your selling will depend on how effective your content marketing strategy is. You can easily get conversion when you have interesting, engaging, informative, and entertaining content. On the other hand, boring content will get people running away from you even if you have the best product or services at the lowest price.
What Does This Mean? It’s simple; before you jump into content marketing; you need to make sure you have the right strategy that lets you pull in customers.
There is no doubt that most digital marketers view content marketing as intimidating. However, it is something you can do if you can spare few minutes to learn it. The best part is that it is very rewarding. Whether you are targeting to get traffic and conversion through paid ads, social media, email marketing, or SEO, learning effective content marketing strategy is very crucial to your success.
A research showed that 61% of top content marketers have a documented strategy. If you want to succeed in content marketing, you need an effective strategy. Fortunately, you are in the right place.
Below, you will learn 5 ways you can do an effective content marketing strategy:
Top 5 Ways For an Effective Content Marketing Strategy:
1. Get To Know Your Audience
You can’t vote without knowing who is contesting. The same thing goes for content marketing. How can you craft your content when you don’t even know your audience?
This is the reason why 90% of wanna-be content marketers fail. When I say “get to know your audience”, I mean you should get really specific.
You want to know exactly who you are targeting and write content that addresses them. For instance, if you are selling “baby pacifier”, your audience isn’t fathers, mothers, and parents. I know you would like to include them in your targeting but the problem is that it is too general.
You will get more result when you target pregnant mum and nursing mothers. The audience will shrink down but it guarantees an effective result. I hope you get the idea.
2. Where Does Your Audience Hang Out?
Now that you’ve known who you are targeting, it is time to get full data. You will need to know where they hang out if you want to target your content accordingly.
Let’s say you are targeting working mothers, will you find them on Facebook? Probably not, you are more likely to see them on LinkedIn and on parenting forums.
You can get important data about your target by conducting surveys, talk to customers, do in-depth research, the more data you have the more effective your content marketing strategy will be.
3. Focus on Building Relationships First
This is one area where most newbie content marketers fail. They are so obsessed with making money that they throw everything they have at their target hoping to make some quick cash.
You will be frustrated if you don’t pay attention to building relationships first with your content marketing. The great thing about content marketing is that it gives you ample opportunity to build a relationship with your target audience by providing solutions to their problems. Instead of selling to your target, focus on providing a free solution to their problem and they won’t have a problem paying you to solve it for them.
When you first build a relationship, you will gain the trust of your audience. Your content marketing goal should focus on helping your customers, selling should be secondary. Build trust and credibility first and you won’t have a problem making huge sales even when you are sleeping.
4. Research Your Content
You see, one thing that is constant is change. No matter how knowledgeable you are on a given topic, it is very important that you do your research before writing your content.
Why? The research will reveal the current trend and help you address your target audience most pressing problems. You need to know the questions they’re asking that haven’t been answered before. Make out time to understand what content your audience is looking for.
Don’t just write because you assumed that you are a guru on the topic, things change. Your audience won’t remain the same, their demands change, their consumption behaviors change, and even their spending pattern and income also change. With the right research, you will get enough and accurate data to address recent challenges of your target audience.
5. Write, Promote, and Track Your Contents
Now the hard work is out of the way, it is time to write your content. Be accurate, informative, and make your content interesting, engaging, entertaining, and compelling. Write your content with a tone that best fits your audience and carefully review your content after writing. Check for spelling and grammar errors.
Don’t forget to promote your post after publishing it. If you don’t have money to spend on ads, the least you can do is share it on your social media page and on related forums. If you have a list of subscribers, send an email alerting them to a new post on your blog.
Finally, it is a good idea to always track your results. This will enable you to know whether your content marketing is effective or not.
The good thing about content marketing is that it guarantees result when you do it well. But remember; continue to make adjustments and changes until you get your perfect strategy. Until then, never give up, continue to put in more effort and expand your promotion.
Have something to add? Use the comment section at the bottom!
Like this post? Don’t forget to share it!