I know why you are here; you want to make more sales. Don’t worry, everyone does. If there is one thing every business owner wants, it is how to make more sales. So you are not different and you are definitely in the right place to learn how to boost online sales.
Fortunately, more people are becoming interested in e-commerce. Within just a few years, e-commerce has become a multi-billion dollar industry. But that’s just a tip of the iceberg, it is just getting started. According to expert, e-commerce is expected to double the growth rate in just a few years time.
If you are not making enough sales, now is the time to implement the right strategies and start getting your share of e-commerce billion-dollar revenue. I understand your dilemma, most online shop owners created their first store with high hopes of making million dollars every month, only to find out that making sales is not as easy as they think.
Well, the truth is that it is not as hard as you think either. There are people making more than $1 million selling on their online store without having an office or even a staff. If these people can do it, so can you. Don’t worry; I’m here to provide the help you need.
Below, I have listed seven incredible ways to double your online sales. Just follow the tips below and you will see the magic happen in your business very soon.
7 Incredible Ways To Double Your Online Sales:
1. Advertise, Advertise, and Advertise
It is indeed a simple logic – You need to spend money to make money. If you think all you have to do is create an online store and the money will start flowing in, you are very wrong. Learn how to run effective and profitable Facebook ads, Instagram ads, and PPC ads. If you don’t have time for learning, get an expert to set up your ads for you.
You need to give your products as much visibility as possible to drive online sales. Find out where your targeted audience is and advertise in such places. For instance, if you are into “CV writing service”, you will get the best result if you place your advert on LinkedIn. If you are into home decor, you will get the result on Instagram.
Make use of social media to drive sales by placing your advert and branding your business. If you invest in ads wisely, you will see a quick profitable return on your investment.
2. Make Use of High-Quality Images and Even Videos
Most customers want to see what they are buying before they place their order. A high-quality image is your opportunity to show your potential customer what he is getting. Don’t just take a single image; ensure you include all the alternate views and variations so that the customer won’t have any doubt in his mind.
Don’t stop there! A study has shown that when you use videos to show your product in action, you will win customer’s trust. Make a short video showing your product in action. It is the best way to erase every doubt from your customer’s mind.
3. Create a Responsive Website
I cannot emphasize the importance of creating a responsive website enough. According to a research, mobile commerce will make up 25% of all e-commerce transactions, that’s a whopping $87 billion in sales. Trust me; you don’t want to miss out on this revenue. Creating a responsive website is very easy; you can do it with many website builders such as WordPress or ask your web designer to make your website responsive.
Moreover, if your website is not responsive, you will find yourself at the bottom of search engine ranking. Customer will trust you more if he can access your website from any device of his choice. Never neglect the importance of a responsive website and its impact on online sales in 2017.
4. Collect Leads, Save Cart, and Send Reminders
If you are a spying on your competitors, you will notice a recent trend that most e-commerce shop owners are using to increase online sales. Once you enter their website, they will ask you to register, after which you can continue with your shopping. In case a customer does not complete his order before leaving, they can always send him a reminder that they save his cart for him and can even offer a discount.
This one trick will see your online sales doubled. Most top e-commerce websites are using this simple trick to bring customers back to their website and make more sales. Don’t neglect the power of collecting leads. Your first priority once a visitor lands on your website it to get his email address and data, this means you can always sell to him in the future. Never miss an opportunity to collect leads.
5. Add Social Media Login
Still, on the collecting leads, you can make it easier for your customers to sign up with their social media account. Almost everyone has a social media account. Experience shows that most online shoppers visit Facebook, Instagram, Twitter, or LinkedIn at least once a day.
By adding social media login, it makes it easier for customers to log in using their social media account; you will also be able to collect their main email address, data and even have an opportunity to sell to them on social media. This is like killing 3 birds with one stone.
6. Offer Multiple Payment Options
Research has shown that using a single payment option leads to incessant cart abandonment. You need to give your customer multiple payment options so they can pay with whichever way that is most convenient for them. Not everyone is comfortable submitting his credit card information and not everyone uses PayPal. Have at least 4 payment options, this makes it easier to reduce cart abandonment and improve your online sales.
7. Make your Checkout Process Easy
Never force a customer to fill a zillion forms before he can checkout unless you are comfortable having hundreds of abandoned cart. Make it very easy for a customer to check out, you don’t have to force him to register or share about your product and provide unnecessary information. You can always do that after making payments. Making your checkout process easy will increase your sales.
Indeed, improving online sales is easy if you are ready to do what it takes. These steps suggested above will definitely help you to see a great improvement in the number of sales you will make this holiday. Don’t just read them, put them into action and see how the magic happens.