What separates great designers from amateurs is the ability to offer website visitors the maximum visitor experience. Of course, just like you would expect, a great user experience starts with the designer. You have to be creative and understand how the human mind works if you want to create something people can engage with and find welcoming.
Sounds easy, right? No way! It takes a great and experienced designer to come up with a great UX design. The truth is that this is one of those jobs you become better with time. With more designs under your belt, your experience will increase and improve over time.
Your task is to give users something that is better than the last website they visited. This is because your UX design is that will determine if the visitor will stay longer on your website and take the desired action or they will run away and never look back. If you are just getting started in the world of UX design, this article will teach you some ways you can start impressing your clients or websites visitors.
What You Should Know About UX Design
If you are in doubt what UX design is all about, it is the process of improving user satisfaction by improving the accessibility, usability, and efficiency of user interaction with websites.
There are more than one ways to achieve a great UX design with any website. You don’t have to copy the works of so-called experts. In fact, you will be better off if your works are unique. To make your works unique, you need to be creative. You need to think and act like a user while doing your work. Put yourself in the position of the “dullest” user of the website and imagine how to make life better for such a user.
Below, I will take a look at 4 ways to have a better UX design.
Top 4 Ways To Improve Your UX Design
Personalize It
Like I mentioned above, you need to put yourself in the position of the actual visitor. One of the biggest trends when it comes to improving user’s experience and web design is personalization.
You need to come up with a design that will make the user feel at home. Take a look at major websites such as Facebook, Amazon, eBay, Netflix, Instagram App and more. These companies invested millions and millions of dollars to add personalization to their design.
Let’s take Facebook for example; when you log on Facebook, you can easily find the posts of people you interact most with. You will also be able to keep an eye on their activities. This makes you feel like the website was designed just for you.
If you want to improve your UX design, you need to take personalization very seriously.
Be Careful With Your Vocabulary
I have seen this multiple times, designers using words that will force users grabbing their dictionary while asking themselves what a heck that means. Avoid using big words as much as possible. No one cares about your knowledge of vocabularies. Moreover, you are not creating the content for yourself.
You have to assume that the visitors are those with basic knowledge of English (or whatever language you are using). Use basic words that are used in everyday communication. When you use words that users can easily relate with, they won’t have a problem reading through your contents and using your website.
Avoid big grammar and vocabularies; they will force visitors to abandon your website.
Keep It Clean And Orderly
Needless to say, if you want to create a great user experience, you must keep your work clean, neat, and orderly. In fact, this is one of the first points you must have in mind before you start your design. Users love works that are neat and orderly. You can achieve this by using a grid so that every element has a place.
I’ve seen most designers failed in their effort to create a sophisticated design. The fact is that simplicity and minimalism are much-preferred. Users don’t just love simple designs, they understand them. This is because it makes it easy to interact with the website. You don’t have to keep your design overly complicated to show you have knowledge of UX design.
Make Use Of Interactive Elements
There is a reason why most designers love using interactive elements. Take a look at some major websites; you will notice they have a lot of interactive elements.
There is a good reason for that!
Interactive elements drive user engagement with the design. A visitor will have a better experience when he can easily interact with your interface. Using interactive elements can make all the difference in your UX design.
As usual, keep it simple. Avoid using too many interactive elements. By keeping it minimal and simple, you are giving the user a chance to interact with them without getting overwhelmed.
In The End
Providing a rich user experience is an act that takes a lot of practice. You have to be creative and simple with your design if you are looking to achieve a great UX design. Put a lot of thought and attention into your design and you can be able to come up with something to “wow” your website visitors.
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