There is no doubt that more than everything else, you want to attract as many people to your website as possible with minimal effort and without necessary spending on advertisements. One of the best ways to do that is through SEO. Unfortunately, over 95% of website owners suck in search engine optimization. They will either get someone to do it for them or abandon it completely.
You don’t have to give up so easily. The truth is that when done well, SEO will pay you for a really long time. You can continue to enjoy the flood of targeted visitors with high chances of conversion when you do your SEO the right way. If you have been consistently working on your SEO without results, you may consider changing your approach.
It is important that you understand that search engine algorithm is constantly evolving. When determining where to rank your page, Google (as well as other search engines) focus on two areas: Your on-page SEO and your off-page SEO.
Now, none of these is more important than the other. In order to enjoy the great benefits of your SEO efforts, you need to ensure you have proportionally-balanced, well-done on-page and off-page SEO. The difference between the two is that you have total control of your on-page SEO while you have little or no control over your off-page SEO.
In this article, I’m going to concentrate on how you can improve your organic ranking using super on-page SEO tricks.
Top 5 On-Page SEO Tricks to Boost Your Organic Ranking
1. Create Irresistible Content
With semantic search recently introduced by Google and other changes in their algorithm, it goes without saying that Google is always placing greater emphasis on your content more than anything else.
If you want to go on top and remain there, you need to put more effort into your content. Don’t just write for sake of writing. Research your content and write your content to be in-depth and different from that of your competition.
Google loves great content. A great content starts with an irresistible title, introduction, the body, and conclusion. Your aim should be to stand out and impress both the search engine and your visitors with your content.
2. Optimize Your Post Permalink Structure
Another on-page metric to pay attention to is your post permalink structure (URL). It is always important to ensure you have your most important keywords inside your post URL.
Avoid making use of special characters, bracket, commas, and symbols. They are of no-use and search engine generally ignores them. When you optimize your post permalink structure, not only you are making it easier for your visitors to know what your post is all about, you also make it easier for search engine crawlers to pick up your content.
For instance: if your content is about “On-page SEO Tricks To Improve Organic Ranking”, your post URL should look something like http://yourdomainname.com/on-page-seo-tricks-improve-organic-ranking.
3. Keyword Density and Placement
Time has gone when you can stuff your keywords anyhow you like and get ranked easily. That used to happen around 2006. If you are to try it nowadays, you will be slapped with search engine penalty.
Google recommends having a keyword density of 1.5%. Generally, this will mean your keyword appearing about 3 times when you have an article of 1000 words or less. You should also have a sprinkle of LSI keywords in your article.
When it comes to keyword placement, you need to ensure that you have your keywords somewhere in the first and last paragraph and then find someone in the middle of the article to insert it again.
Putting your most important keywords in the strategic parts of your content makes it easy for search engine bots to pick them up.
4. Use Meta Tags
If you are using WordPress and other major website builders, you will understand the need to always use Meta tags for all your posts. Meta tags tell Google what your post is talking about. For every post you write, you will need to add a unique and relevant Meta description.
Again, ensure you have your targeted keyword in the Meta description without spamming. This will help your user understand your post and encourage them to click on it. Don’t just make use of any Meta tag that you think will help you rank high, use Meta tags that make sense and are related to your posts.
5. Optimize Your Images
As easy as this may sound, you will be surprised that many people are missing this easy opportunity. With image optimization, you can drive a lot of traffic to your blog from image searches.
Whenever you write a post, make sure you have your keywords on your “image title” as well as in the “Alt text”. Since Google doesn’t have a way to tell what your images are all about, the “Alt text” is the only way to let Google know the content of your image. When you optimize your images, you will have a better ranking on image searches.
If you really want to improve your organic ranking, you must pay serious attention to your On-page SEO. Don’t forget the importance of interlinking your contents. It lets the visitor stay longer on your website and reduce your bounce rate, which is another metric used by Google. You can also boost the quality of your content by adding videos and visually-appealing images, all these will increase engagement and help you rank higher in search engine for your keywords.
Have something to add? Use the comment section at the bottom!
Like this post? Don’t forget to share it!