Have you been hearing about content marketing but overlooking it? Well, you need to make a resolution to do more content marketing in 2018. The cold hard fact is that you cannot do without content. You need content to survive because the content is everywhere. Web design may change; SEO may change, but content will always remain the king.
Without content, your website is nothing! Don’t think that content marketing is all about putting together few posts on your blog or adding more pages to your website, it is more than that.
What Is Content Marketing?
Content marketing is the heart of marketing in today’s fast-paced digital world. You need content marking for:
- Creating brand awareness
- Connecting with your target audience
- Building trust
- Selling your products/services
- Showcasing your authority
Businesses have been harnessing the power of content marketing for years. If you haven’t been allocating more budget to your content marketing, 2018 is the perfect time to start doing that. Gone are the days when you can use black hat SEO to steal Google ranking. Nowadays, be ready to go invisible if you are not using the right content. Check out top brands, almost all of them have a content specialist in their employ. This is because they understood the importance of content marketing.
What You Should Know About Content Marketing in 2018
A great content marketing starts with a strong keyword research plan. You need to know and understand what people are searching. Your content needs to be written for what people want. Of course, the only way to know and give them what they want is by doing an in-depth keyword research.
In 2018, mobile content will take almost all the content on the internet. Recent stats showed that 75% of Facebook users will access the platform from a mobile device. This means while you are planning your content, you need to pay more attention to your mobile optimization.
Why Is Content Marketing Very Important?
Content marketing is very important for your business. Today, most marketers are leveraging content marketing to create more visibility and bring in more revenues. If big websites such as LinkedIn are investing hugely in content marketing, there is absolutely no reason why you shouldn’t be trying it more in 2018.
Below, you can find various reasons why you should invest more time and resources in content marketing in 2018:
1. Grow Your Audience And Establish Credibility
Content marketing is a great way to grow your audience. By using high-quality content, you can be able to attract more people to your website and increase the number of followers you already have.
Apart from growing your audience, there is another reason why you should be sharing high-quality content. You can be able to grow your credibility if people see you as an authority in your industry. This is possible only with content marketing.
2. Attract New Traffic
The more content you produce the more chances you will have to appear naturally on search engine page for various keywords. People are more likely to find you on SERP, social media, and wherever your content is shared. Note that the more people find your content naturally the more they will trust you.
Share your content on social media, participate in forums, and leverage other content marketing channels and you will see a new surge of traffic.
3. Encourages Trust And Faith In Your Brand
As far as you are sharing credible, verifiable, helpful and authoritative content, you will be able to build trust and faith in your brand. When people stumble upon your helpful content naturally, they are more likely to trust you than when they see your ads.
4. Helps You Build Relationship
How can you build a relationship with your followers if you are not leveraging content marketing? Building relationship with followers involve teaching and educating them. Your followers are eager to learn more about your product from you. If they are to see you as an authority in the industry, you have to act like one by constantly sharing contents that will make them better.
5. Influences Conversion
It becomes easier to get conversion when you leverage content marketing. No customer will find it difficult purchasing from a seller he trusts. After building a relationship with your followers through content marketing, you can use the same strategy to influence them to take action by using well-written high-quality content with Call-To-Action embedded to encourage direct conversions.
Lastly
Content marketing is important for the single fact that content is used everywhere, every time, and for everything. You can’t survive in internet marketing without content. Make 2018 the year you will take your content marketing to the next level. You will enjoy more sales if you do.
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