Are you trying to take over the first page of Google for your keyword? You will find these incredible tips very useful. Anybody that knows what SEO is all about, understand how important meta keywords are.
Lack of keyword research is like entering a road without direction. Come to think of it, you will probably head in any direction and end up in a wrong place. That’s how important keyword research is.
Unfortunately, it takes time. But on the bright side, you stand a greater chance of getting better ranking when done well. Proper keyword research involves analyzing a lot of data, so it is safe to say it is a time-consuming process. Hence, the reason most people ignore it all together and go with what they think is best for them.
In this article, I won’t go into the benefits of meta keywords. I believe you already know what the benefits are. What you are to learn in this article is how you can improve your keyword research process so you can get a more effective result. Since every top and experienced digital marketer is probably doing keyword research, knowing a few tips that your competition doesn’t can give you a competitive advantage.
Top 5 Useful Keyword Research Tips
1. Use the Right Keyword Research Tool
For the newbies, this is the first thing you should get right. When I was getting started, I also fall for every kind of keyword research tools that promised heaven and earth.
Cheap programmers and coders know the importance of keyword research tools; they can program any tool and claim it is the best. In fact, there are hundreds of available keyword research tools in the market. Your success or failure will depend on the one you are using.
You can choose to use one or make a combination of various research tools for the best result. Ideally, I will recommend using KWFinder tool. For me, it is the best keyword research tool to use. It gives lots of information about each keyword you type.
Google’s Keyword Planner is also good. Google has a lot of data; it makes sense that you are likely to get the best result if you are making use of their own tool. The best part of this tool is that you can use it for free as long as you want. Other popular keyword research tools include:
- SemRush
- WordStream
2. Steal Your Competitor’s Keywords From His Website
The logic here is a simple one, if you are trying to outrank Mr. A, you will have to discover what he is doing well and get better at it.
If your competitor has an authority website with good ranking, you should consider looking at the keywords he is using and how he is making use of them.
You can easily do this with your Keyword Planner tool, it has a feature that allows you add a URL and see which keywords people are using to arrive at such website. This is one of the easiest ways to know what your competitors are doing and get better at it.
3. Use Google to Find Related Terms
As a webmaster or digital marketer, the first thing you should understand about Google is that they provide you a massive opportunity to do well in your business. It is left for you to understand how to use the tools they’ve provided.
A great tip to use when you are researching keywords is to use Google to find related searches. It is pretty obvious that for instance when 20 people are searching for the same thing, they are more likely to search the item using different keyword terms. This is where Google comes in.
Simply add your keyword to the Google search bar and see what happens! Instantly, Google will give you other terms that relate to your keyword.
All you have to do now is to find a way to make use of these related keyword terms in your content for a better ranking.
4. Don’t Waste Your Time With Highly Competitive Keywords
Except you are a company with big budget and authority website, I will suggest you stay away from highly competitive keywords. These keywords are meant for big boys and therefore they are overpriced for ads and need huge authority to get ranked for them. For instance, the term “New York insurance” is highly competitive keywords.
If you are using PPC, you are likely to spend more than $15 per click for this keyword. If you want to rank naturally for them, you will need a lot of backlinks and more. The fact is that you will have to face a serious battle with brands that have been more established and have more money. Instead, you can focus on less competitive keywords.
You stand more chance of getting your website to appear on the first page of the search engine when you use less competitive but profitable keywords.
5. Consider Using Long Tail Keywords
I’ve always wondered why most people overlook long tail keywords. The truth is that they have always worked for me. Moreover, with voice search becoming popular and with the introduction of semantic SEO, long tail keywords will soon become the new gold.
You are more likely to get better ranking using them since fewer people are using them anyway. Besides, they are more specific, you can easily get ranked when you use long tail keyword than keywords with serious competition.
In Conclusion
The truth is that you will need more tools and tricks to stay ahead as far as keyword research is concerned. Whether you are researching meta keywords for PPC or SEO, you need to identify the actual keywords people are searching for.
Don’t concentrate on competitive ones, you can get a good result using variations of your main keywords, after all, everyone does not use the same term when searching for a product or services.
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