SEO is one of the most simple and unfortunately, one of the hardest lessons every website owner must learn. While some learn it early others wait to lose money before they start paying attention to what SEO is all about.


Let’s get back to what is SEO

SEO simply means – “Search Engine Optimization. It’s a bunch of rules that must be followed by website owners in order to make their website optimized for search engines and increase their chances of improving their visibility on search engine result page.

You see, it’s simple. Well, not yet!

google rankings


SEO is Constantly Changing

According to a saying, the only thing constant in life is “Change”. This is perhaps, what makes SEO somewhat complicated, Google, Bing, and other search engines are constantly changing the rules, this means as a website owner, you must be aware of these rules as they change and ensure you apply them to keep your website at the top.

This is why you need to do a general auditing of your site SEO to know if you are still complying with the latest SEO trends and rules. To achieve this, you need SEO Audit.


What is SEO Audit?

Just like the name sounds, SEO audit involves using special tools and skills to determine where your website currently stands in the world of optimization. Consider SEO audit as taking your expensive car to get the oil changed. Changing the oil will make your car road-worthy and extend the life of your car; just like SEO will make your website rank higher and remain relevant.

This process involves taking a look at the technical infrastructure of your website, your on-page and off-page optimizations, your design, site’s usability and conversion, indexing, social-media engagement, backlink analysis, and more. Note that SEO audit is not a one-time; it is something that you need to do regularly for a long-term success of your website.

The reason for SEO audit is quite a simple one, you will miss out on a significant amount of search engine traffic, which is the best type of traffic if your website isn’t properly optimized for search engines. You can only get detailed insight and overview of your website’s current standing through SEO Audit.

You can view SEO Audit as a technique of altering and strengthening your website’s online relevance.

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Why is SEO Important For My Online Business?

While you setting your annual budget, you must have a budget for SEO Audit. It is very important for the survival of your business and you will find out why below:


1. Improves Your Site Visibility on Search Engine

The first reason for SEO is to improve your ranking on search engine result page. While the cost of SEO Audit can seem a little bit expensive, it is actually cheaper than running endless ads. Once your website gets to the top of search engine ranking, you will receive a flood of targeted visitors searching for your product/services. In fact, SEO is more cost-effective because you will continue enjoying the benefit for a very long time.

responsive web design


2. Improve Site Speed, Responsiveness, and Performance

You need the services of an SEO expert to perform a speed test and check how your site appears on the different desktop and mobile devices. Increasing your site speed, responsiveness, and performance will help you improve your ranking.


3. Remove Negative SEO Attack

The world is full of bad people. In most cases, your competitor would build a lot of low-quality backlinks to your website in order to get Google and other search engines to penalize you or even de-index your website. If you notice your website is reducing in rank, it may be that your competitor is attacking your website with negative SEO. In such situation, you will be getting an unfavorable result from your digital marketing efforts.

You will certainly need the services of SEO expert to audit your website constantly and remove negative SEO attacks.


4. Avoid Google Penalties

Like we mentioned above, there are some SEO practices that Google frowns up and will lead to penalties. This is perhaps, one of the most popular reasons why you need SEO Audit. Your SEO expert will review your backlinks, check the quality of your site’s content, your site’s design, and look for other factors that can lead to Google penalty and remove them to increase your site performance.

keyword research


5. Provide You With Highly-Converting and Profitable Keywords

If you know what SEO is, then you will understand the importance of using highly-converting keywords throughout your website. There is a great tool named KWFinder which will help you discover keywords with high search volume and low competition. This will enable you to rank higher, sell more, and increase your revenue.


6. Analyse Your SEO Competitors

You need to periodically analyze your SEO competitor to see your standing in comparison to your closest competitors. This will enable you to know how much you’ve progressed or regressed. A good SEO expert should be able to offer recommendations on how you can improve your website SEO against your competitors.  To arrive at this, he will have to analyze your keywords, content quality, domain authority, current ranking positions, and traffic sources.


7. Check How Effective Is Your Social Media Presence And Online Reputation

Remember, your SEO doesn’t end on your website. In this age of social media, you need to know that you are passing the right message to your target audience the right way. A good SEO expert should be able to improve your social media strategy and improve your online reputation.

social media


How Does SEO Audit Work?

To carry out an SEO Audit of your website, you need to get the help of an experienced SEO expert. This expert will now take a holistic look at your website. He will evaluate and analyze your website and generate a report that highlights details of current issues and recommendations on how to improve your website general performance and ranking.


Bottom Line

A comprehensive SEO Audit is important for the health of your business. But it should not stop there. It isn’t just enough to identify problems. You need to hire someone with the right skills to help you implement recommended changes as soon as possible. Using the services of a reliable and experienced SEO company will help you improve the general performance of your online business.


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